Qiddiya-Mercedes-AMG World of Performance

The Mercedes-AMG World of Performance is a flagship motorsport destination and immersive experience center located in Qiddiya City, Saudi Arabia. Developed through a partnership between the Qiddiya Investment Company, Mercedes-AMG, and the Mercedes-AMG PETRONAS F1 Team, the project serves as a cornerstone of the country’s Vision 2030.
Spanning approximately 45,000 square meters across nine floors, the venue is designed to celebrate the brand’s rich motorsport heritage and engineering innovation. It sits directly alongside the Qiddiya Speed Park Track against the dramatic backdrop of the Tuwaiq Mountains, offering visitors a rooftop VIP lounge with panoramic views of the circuit. Inside, guests of all ages can explore over 20 cutting-edge exhibits and attractions, including a Motion 4D Simulator Theatre, and state-of-the-art racing simulators. The center also features highly interactive, hands-on activities, allowing fans to practice teamwork in a simulated pit garage and even design their own dream race cars.